Travel Advertiser’s Regaining Their Status

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Biggest Advertiser Movers

After Travel advertising spend stalled in 2020, there's encouraging momentum in the first 6 weeks of 2021. While still down YoY, Travel is up 6% W/W driven by Expedia and Southwest. The return of Airline, Hotel, and Booking site advertisers is a positive sign, and could be a strong indicator of a robust market around the corner. 

New BMX data! Next week we're releasing a new breakout of Advertiser Brands, providing you direction to take action at the individual brand level. The data will be available in your BMX dashboards. 

Y/Y trends of the 5 week avg Weeks 2-6 2021 vs 2020. W/W trends Week 6 vs Week 5 2021. Advertisers ranked by Revenue.

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At A Glance: 

  • Expedia increasing weekly in 2021 with the largest W/W gains since last July. They're up 14% this week and expect them to continue spending. 

  • Airlines coming back with Southwest returning to their Jan/Feb 2020 spend levels over the last 2 weeks, and Delta up 88% W/W. May be a sign consumers are getting comfortable flying again.

  • Hotels are spending again with Marriott up 31%, Hilton up 80%, and Intercontinental up 12%.