CPG Brands Favor Private

Brands Have a Transaction Type

We continue to see the largest growth so far this year from brands in Auto (up 12% YoY) and CPG (up 143% YoY). Many of these brands like Suave, Febreze, and Infiniti are favoring Private Auction & Preferred Deals, so we've included a subset of the top PMP advertisers in these categories below.

All brand and transaction level data is available in your Benchmarking dashboard.

Register for our Webinar March 11! Identify areas of opportunity for 2021 as we discuss programmatic insights from new Benchmarking data with Jon Morgenstern, SVP, Head of Investments at VaynerMedia, and Trish Reilly, Programmatic Lead at Mindshare.