Q2 Look Ahead Report

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Get Ahead In Q2:

A Look At 2019 Top Q2 Advertisers

We agree with you. Q2 2020 would be a really poor comparison to Q2 2021 (let's not relive it), so we’ve pulled a list of the biggest spenders from Q2 2019. We hope you find this helpful in identifying opportunities in the coming quarter.

As a valued Benchmarking partner, if your data is available, you will also receive a more detailed custom report that includes your share of the top advertisers’ Q2 2019 spend. We hope this information helps you have a successful Q2 2021!

**The green bar represents the advertiser's Peak Revenue Week

This chart represents a typical mix of Q2 advertisers and a good indication of those likely to spend heavily this year. While we are only 6 weeks in, there are advertisers absent from this list that we've seen significantly increase spend in 2021, and will likely continue in Q2.

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At A Glance: 

  • In the last 4 weeks, Verizon and AT&T have shown significant weekly gains. Verizon is up 37 spots over Q2 '19 at #7 and AT&T rose to #14. However, T-Mobile is down 32 spots to #40.

  • Currently at #41, Samsung has been spending steadily over the last 3 weeks. If this trend continues, they could reach their Q2 '19 levels by next quarter.

  • Wayfair while still in the top 50, is down 29 spots to #37. After a Holiday spike, Nordstrom is down 81 spots so far this year, and not likely to return to their 2019 levels in Q2.

New To The Top 50 In The First 6 Weeks of 2021: 

  • Capital One #13

  • Discovery Inc #19

  • Albertsons #45

  • Dunkin' Brands #46

  • Bank Of America #48

  • Pepsi #49

Q3 Recap & Report

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Q3 Recap

As we start a new quarter, we’re taking a short look at the most significant trends from Q3 that may have an impact on the rest of the year. 

Despite ending Q2 with uncertainty around advertiser confidence and market recovery, Q3 exceeded expectations. Overall, Q3 saw Revenue and CPMs recover from April lows and hit yearly highs.  We saw more large advertisers returning, and continued spend from 2020 standouts like LendingTree. Political Advertising began to pop in September, and will continuously increase until the election. 

In This Brief Report You'll Discover: 

  • Revenue trends across the industry

  • How much device CPM's have changed over the last quarter

  • A handful of categories that may provide opportunities in Q4

  • What Political PACs are spending and which advertisers are hot heading into Q4

We anticipate the positive momentum of Q3 to continue into Q4.

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  • Revenue finally surpassed 2019 in week 30 (end of July).

  • CPMs increasing weekly since the start of Q3, hitting a 2020 high and surpassing 2019 at the end of September. 

  • All screens now cost the same. In Q3, for the first time, device CPMs converged. 

Q3 Advertisers Y/Y: 

  • After significantly slowing spend in Q2, Auto started to make a comeback with all 9 auto advertisers in the Top 50 up in Q3. Renault and Nissan both up ~300% Q/Q.

  • Procter & Gamble stopped spending in the beginning of Q3 while Unilever is up 225% and Kimberly Clark is up 400% Q/Q.

  • Computers/Electronics saw big increases for BTS and virtual learning/remote working from HP and Dell both up 60+% Q/Q.