Publishers Get Higher CPMs For The Holidays

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Aside from retail continuing to build as we head into the Holiday season, Week 46 showed no other significant advertiser movement. Fortunately, we are seeing positive trends impacting Q4. PG & PD are increasing, and Desktop, Video & Display CPMs are making a comeback, all trends that should continue and contribute to a successful rest of the year.

The Top 50 Advertiser report for this week can be found here.

As a valued Benchmarking partner, if your data is available, we will be sending out a custom report in the next week that provides a look at your top advertisers in Q1 2020 as a way to offer actionable direction to help you plan for next year.

What Happens In Private Moves To PG & PD

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  • Private Auction Rev share has steadily declined since Q3, in favor of PG which is up 9% W/W, and PD which is up 22% and surpassed Private Auction this week. 

Desktop CPMs Making A Comeback

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  • After a strong year for Mobile, Desktop CPMs showing significant increases and surpassing Mobile in Week 45. With many consumers still choosing Desktop as their screen of choice for online shopping, we expect this trend to continue through the holidays.

Video & Display On The Nice List 

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  • Video CPMs on the rise in Q4, surpassing 2019 levels. Aside from a Week 45 spike likely related to the election, CPMs should continue to increase.

  • While Display CPMs have been down all year, they've finally surpassed 2019 levels in Week 44. We expect the holidays to further boost CPMs over the next few weeks.