Prepare For Advertisers To Re-Open Spend

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Get Prepared For These Advertisers To Start Re-Opening Spend 

As things begin to open up and return to some pre-covid activities, we've seen the reappearance of more advertisers in categories like Beverages, Entertainment, Travel, Retail and Restaurants. Included are selected gainers primarily outside the Top 50 who hit their highest spending weeks of the year so far last week. 

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  • DPSG started spending for the first time this year last week, and Anheuser has steadily increased W/W since returning a few weeks ago. Heineken is up 31% W/W. Just in time for bars to reopen.

  • With consumers getting comfortable traveling again, Expedia up 17% W/W after increasing spend over the last 7 weeks.

  • Adidas up 134% W/W, and VF Corp up 45% W/W as we've seen more retail brands increase spending in the last 2-3 weeks.