Top 50 Weekly Gainers & Decliners 9.9
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Advertiser Data: Biggest Movers
Week 36 displayed slower advertiser spending associated with the Labor Day Holiday and opportunities to enjoy the outdoors. 74% of the Top 50 advertisers were down on a W/W basis.
We did see positive trends with Back To School, but we will have to wait until next week to see which large and consistent advertisers return post holiday. We expect things to pick up, and Mid-September to be strong.
At A Glance:
Big week for Mickey+. Disney up 52% with the anticipated release of Mulan. They are driving the Entertainment category up 33% W/W.
BTS and virtual learning helped drive Consumer Electronics to its highest week of the year. Best Buy, HP, and Samsung all up over 20% W/W.
After Verizon and AT&T spending big for much of the year, T-Mobile coming back up 119% W/W and their highest week of the year.
Below is a view of the top 50 advertisers, based on spend. The right column compares Y/Y trends of the 4 week average of Weeks 33-36 2020 vs 2019. The left column compares W/W trends from Week 36 vs Week 35.
