Q3 Recap & Report

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Q3 Recap

As we start a new quarter, we’re taking a short look at the most significant trends from Q3 that may have an impact on the rest of the year. 

Despite ending Q2 with uncertainty around advertiser confidence and market recovery, Q3 exceeded expectations. Overall, Q3 saw Revenue and CPMs recover from April lows and hit yearly highs.  We saw more large advertisers returning, and continued spend from 2020 standouts like LendingTree. Political Advertising began to pop in September, and will continuously increase until the election. 

In This Brief Report You'll Discover: 

  • Revenue trends across the industry

  • How much device CPM's have changed over the last quarter

  • A handful of categories that may provide opportunities in Q4

  • What Political PACs are spending and which advertisers are hot heading into Q4

We anticipate the positive momentum of Q3 to continue into Q4.

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  • Revenue finally surpassed 2019 in week 30 (end of July).

  • CPMs increasing weekly since the start of Q3, hitting a 2020 high and surpassing 2019 at the end of September. 

  • All screens now cost the same. In Q3, for the first time, device CPMs converged. 

Q3 Advertisers Y/Y: 

  • After significantly slowing spend in Q2, Auto started to make a comeback with all 9 auto advertisers in the Top 50 up in Q3. Renault and Nissan both up ~300% Q/Q.

  • Procter & Gamble stopped spending in the beginning of Q3 while Unilever is up 225% and Kimberly Clark is up 400% Q/Q.

  • Computers/Electronics saw big increases for BTS and virtual learning/remote working from HP and Dell both up 60+% Q/Q.