8 Prospects That Increased PG By 100%

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8 Programmatic Guaranteed (PG) Prospects

Over the last 2 weeks, we've seen advertisers increase spend in PG deals, and CPM's have risen 8%. Highlighted here is a snapshot of the largest gainers in PG.

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  • Verizon up 111% in PG, and AT&T up 126% who just started spending in PG at the beginning of March.

  • New to PG and spending significantly for the first time in 2021, are Mastercard, up 214%, and L'Oreal, up a massive 1259% primarily marketing CeraVe.

  • Google, Diageo, Sony and Pepsi continue to spend in PG.

We'll continue to analyze PG trends and share the insights with you. As always, you can find all brand and transaction level data in your Benchmarking dashboard.