STAQ's Guide To A Monster Q4

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Get Ahead In Q4:

A Look At 2019 Top Q4 Advertisers

As we quickly approach the start of Q4 (almost through 2020!) We are reviewing the top advertisers from Q4 2019 with the goal of uncovering opportunities for the rest of this year. All year, advertisers have valued flexible planning/budgets, and hope this offers a helpful tool as they continue to implement spending in Q4.  We hope this information offers actionable direction that helps you have a successful Q4 2020!

The chart below is last year’s Top 50 from Q4. It represents a typical mix of Q4 advertisers and a good indication of those likely to spend heavily this year. Only 11 advertisers peaked in October with the majority displaying their highest weeks in November and December. Additionally, there are advertisers not represented below that we’ve seen spend significantly all 2020, and will likely continue in Q4. 

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**The green bar represents the advertiser's Peak Revenue Week

Advertisers New To The Top 50 In 2020: 

  • Unilever: #72 to #22

  • LendingTree: #57 to #5

  • Liberty Mutual: #83 to #37

  • Eli Lilly: #67 to #25

  • AllState: #62 to #26

New 2020 Opportunities: 

  • Last year, we observed a revenue peak in weeks 46 - 51 which included Black Friday and Cyber Monday. With both holidays being more e-commerce focused in 2020, we may see retail dependent advertisers increase their programmatic spend. 

  • Biden and PACs already started to increase spend over the last 2 weeks and we expect Political advertising to continue to trend up until the election. Possibly helping boost Q4 CPMs for News Pubs running up to Nov 3rd.

  • Apple typically spends around their big product releases. While they've begun promoting the Watch, the new iPhone release has moved to October this year. 

  • Sony & Microsoft have major releases for the highly anticipated PS5 and XBOX in November, Activision and other game developers have new games launching for the platforms.

  • Moderna, Pfizer, Novavax, AstraZeneca all have the potential to have a vaccine ready for distribution in Q4 2020.

How To Read The Chart:

·   The advertiser list includes the Top 50 spenders (from our dataset) in Q4 2019

·   The 2019 weekly trend lines show spend fluctuations from Oct-Dec with the green line representing that advertiser’s peak revenue week, which is also called out next to it.

·   The last column represents where those advertiser’s rank in 2020 through week 37