Q2 Look Ahead Report

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Get Ahead In Q2:

A Look At 2019 Top Q2 Advertisers

We agree with you. Q2 2020 would be a really poor comparison to Q2 2021 (let's not relive it), so we’ve pulled a list of the biggest spenders from Q2 2019. We hope you find this helpful in identifying opportunities in the coming quarter.

As a valued Benchmarking partner, if your data is available, you will also receive a more detailed custom report that includes your share of the top advertisers’ Q2 2019 spend. We hope this information helps you have a successful Q2 2021!

**The green bar represents the advertiser's Peak Revenue Week

This chart represents a typical mix of Q2 advertisers and a good indication of those likely to spend heavily this year. While we are only 6 weeks in, there are advertisers absent from this list that we've seen significantly increase spend in 2021, and will likely continue in Q2.

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At A Glance: 

  • In the last 4 weeks, Verizon and AT&T have shown significant weekly gains. Verizon is up 37 spots over Q2 '19 at #7 and AT&T rose to #14. However, T-Mobile is down 32 spots to #40.

  • Currently at #41, Samsung has been spending steadily over the last 3 weeks. If this trend continues, they could reach their Q2 '19 levels by next quarter.

  • Wayfair while still in the top 50, is down 29 spots to #37. After a Holiday spike, Nordstrom is down 81 spots so far this year, and not likely to return to their 2019 levels in Q2.

New To The Top 50 In The First 6 Weeks of 2021: 

  • Capital One #13

  • Discovery Inc #19

  • Albertsons #45

  • Dunkin' Brands #46

  • Bank Of America #48

  • Pepsi #49