CPM's Soar As Advertisers Reset For Q4
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Advertiser Data: Biggest Movers
Week 39 displayed a milestone with CPMs hitting a yearly high. However, revenue remained primarily flat W/W, with 50% of the Top 50 advertisers up on a W/W basis.
We did see positive trends with Consumer Electronics and Vehicle Brands, and are seeing Political PACs start to increase momentum. We anticipate an increase in spending as the new quarter begins this week.
At A Glance:
Vehicles up 15% W/W as brands finally rev up spending. 8 of the 9 Auto Advertisers in the Top 50 are up W/W, with Groupe Renault, VW and Nissan all up 30+%.
New product releases for Apple and Samsung in Sept & Oct driving growth in Consumer Electronics. Samsung up a significant 41% W/W with their highest week of the year.
Big week for Wayfair up 53%, and eBay (just out of the Top 50) up 36% and hitting a high week. It’s likely we’ll continue to see an increase from advertisers with an e-comm focus this holiday season.
Below is a view of the top 50 advertisers, based on spend. The right column compares Y/Y trends of the 4 week average of Weeks 36-39 2020 vs 2019. The left column compares W/W trends from Week 39 vs Week 38.
The Grand Total represents the entire Advertiser dataset.
