CPMs Rise Amid More Ad Spend

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CPMs Rise Amid More Ad Spend

Whatever it is, the way you tell your story online can make all the difference.

Whatever it is, the way you tell your story online can make all the difference.

CPMs increased throughout April, ending 9% above 2019 levels. Perhaps a driver is the flock of smaller advertisers in Travel, Beverages, etc. continuing to spend more, and existing advertisers like in Auto, whose spending remains strong. Furthermore, early indications suggest that iOS 14.5 has not disrupted this positive trend yet, and we are keeping a close eye as 14.5 gradually rolls out across the ecosystem.

  • CPMs showed positive momentum in March, ending 3% above 2019 levels.

  • So far in Q2, CPMs are 28% over Q1 levels, while in 2019 Q2 was 19% higher than Q1 over the same time period.

  • In 2019, Q2 began with a 16% CPM drop, while Q2 2021 only displayed a 5% decline and continues to show positive W/W increases.