Strongest CPM Growth In 3 Years

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Fastest CPM Growth In 3 Years

Although CPMs in 2021 started down YoY, they displayed consistent daily gains throughout January, ending above 2020 levels. Additionally, the rate of CPM growth in January this year was much more significant than in 2020 or 2019.

While February CPMs have been consistent the last 2 years, the rapid increase in January CPMs observed this year, could result in February 2021 CPMs being up YoY. 

We continue to analyze YoY trends over the last 3 years, and are excited to review our insights along with additional advertiser data in our upcoming Webinar on March 11. More details to come in the next few weeks.

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At A Glance: 

  • 2021 began with CPMs down 9% YoY. After steadily increasing D/D, January CPMs ended 4% above 2020.

  • Overall, CPMs in January 2021 increased 22%, a much more rapid improvement than 7% in Jan 2020, and 4% in Jan 2019. 

  • Over the month of February CPMs increased 10% in 2020, and 9% in 2019. Positive news if this trend continues or is exceeded in 2021.