STAQ in the News

 
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Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T

The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and AT&T.

That's the finding of a fascinating analysis of data derived from APIs and various programmatic trading partners by STAQ Insights, which delineated them in a series of charts plotting the top programmatic brands over the course of the first 20 weeks of 2020. Read More

 
 
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Publishers pull ad inventory from programmatic markets to protect ad prices

When advertisers return to their normal spending amounts, “they’re going to absolutely remember that a publisher was 25 cents [per thousand impressions] in April of 2020,” said Andy Ellenthal, CEO of ad sales reporting platform STAQ. Read More

 

 

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Companies Avoid Advertising Next to Coronavirus News

Prices on March 23 for automated online ads were on average 36% lower than they were on the same date a year earlier, according to Staq Inc., which aggregates data from more than 40 digital publications. The price slump has hit news the hardest: ad-impressions on news content were down 41%. Read More

 
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Big business is accused of not supporting news during coronavirus crisis by refusing to run ads alongside the stories that are consuming the world

Startling new data compiled by Staq, which monitors leading publishers and their ad revenues via a pool-based sign-up program, shows that since March last year and February 2020, ad revenue from CPMs - cost per impression ads - is down by nearly 40 percent on desktop and 35 percent on mobile as the world's economy reels from the pandemic. Read More

 
 
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After Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance

For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers are constantly measured by advertisers, agencies and tech vendors, yet we are provided little to no feedback on how we are delivering against the marketplace or our competitors. We don't know how to rank ourselves. We are just told that we need to do better.. Read More

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STAQ Launches Industry Benchmarking

STAQ, the platform for publishers, announced the industry’s most complete programmatic benchmark reports. The reports aggregate data from a growing publisher co-op encompassing more than $500 million in annual revenue across 48 sell-side platforms and other demand sources including Google AdX, AppNexus, Amazon, Rubicon and OpenX…. Read More

 
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STAQ Announces $2mm Funding Round

STAQ, the automated reporting platform as a service for digital advertising, today announced that it has closed a funding round of $2 million. The funding round included every major investor from the company’s most recent raise, a testament to STAQ’s steady growth and opportunity to.... Read More

 
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For Turner, Faster Data Means More Efficient Pricing

Turner’s revenue analytics team wasn’t always quickly able to answer questions like whether the presidential inauguration affected advertising revenue. The publisher couldn’t collate data more than weekly or monthly because it worked with more than a dozen programmatic partners, each with their own user interfaces, which supplied ads across Turner’s multiple sites... Read More

 
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Nexstar and Accuweather Among More Than 20 New STAQ Platform Clients

STAQ, the automated reporting and integrations platform as a service for digital media, today announced partnerships with more than 20 new clients. The list includes Nexstar, Bustle, Shazam, Accuweather & represents a wide variety of digital media and advertising technology... Read More

 
 
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Do Web Publishers Need Their Own Marketing Cloud?

It seems the more complex the digital media business gets, the more need for software intermediaries. Indeed, not only does Meredith manage multiple websites that each employ a handful of programmatic partners, it is also providing advertisers an ever growing list of complementary data tracked by specialists who measure things like ad viewability and audience measurement... Five-year-old Staq says it can help customers pull in data from 400 different ad tech partners. The firm’s clients include a growing list of big media names likes Hulu and Warner Bros. Read more

 
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With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display?

Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies understand their own content better, but its woes with video are hardly over. Facebook's list of metrics, especially for media companies, includes a "retention graph" and detailed breakdowns of autoplay, click-to-play and engagement by time interval. Any publisher that wants to go down a rabbit hole of Facebook video metrics should be able to, even though no other partner, including Google or Snapchat, offers the same metrics... Read more

 
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Unifying Reporting Across All Programmatic Vendors: No Small Task For Publishers

Programmatic yield management can easily become a nightmare for publishers. We’ve all tested dozens of demand sources, including ad networks and exchanges, such as DoubleClick AdExchange (AdX), AOL and Amazon, as well as different ad placements, units and more. While every publisher tries to optimize and maximize revenue, this usually includes the laborious process of recording and carefully monitoring tons of data for revenue, impressions, discrepancies and fill rates by device and geography for each demand source. In addition, programmatic buying uses real-time-bidding (RTB) technology, which changes frequently and requires constant monitoring. Read more

 
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Major Publishers Adopt STAQ's New Automated Programmatic Management Platform

STAQ is closing deals with big names in the publishing industry. The automated digital advertising, analytics and operations company says it is experiencing growing success with its new programmatic management platform. Gawker Media, Warner Bros, Meredith Digital, DailyMail.com, among others, have signed on as partners. The new automated platform connects ad servers with 225 integrated programmatic vendors and exchanges under STAQ management. Read more

 
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STAQ's New Automated Programmatic Management Platform Adopted by Leading Publishers

NEW YORK, Oct. 14, 2015 /PRNewswire/ -- STAQ, the automated digital advertising analytics and operations company, announces a platform for enabling custom automated campaign and inventory management capabilities. The new platform connects major ad servers with any of the 225 integrated programmatic vendors and exchanges under STAQ management. As a result of STAQ's innovative position in the market, they have recently closed partnerships with leading media companies including Meredith Digital, DailyMail.com, Warner Bros. Digital Media Sales, Gawker Media, ShareThis and The Weather Company. Read more

 
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For Publishers, Embracing Programmatic Is Not A Black Or White Decision

Publishers, including Refinery29 and BuzzFeed, represent hot digital content brands that have recently decided to opt out of the real-time bidding (RTB) ecosystem. Some, like BuzzFeed, don’t even sell traditional display advertising, choosing instead to build a business on native content, video and other more engaging options. Yet many other publishers have taken the opposite approach. If you envision digital advertising as a big pyramid, brands, which have the money, sit at the top. As the money gets handed down to agencies, demand-side platforms, exchanges and supply-side platforms, the pyramid widens, with publishers at the bottom. Read more

 
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Ad Tech Firm STAQ Raises $2.5M In Series A Round

STAQ, an ad tech firm that unifies advertisers’ “tech stacks” into one platform, on Monday announced it has closed a $2.5 million Series A round of funding. The round was led by Genacast Ventures and Core Capital. Other investors include Kinetic Ventures, Revel Partners and The Hive, which also provided STAQ's seed round of $1.1 million, per a release. The STAQ platform lets advertisers view their campaigns, analytics and other relevant data across multiple tech partners. The company claims to be integrated with “more than 175 of the most widely used technologies,”... Read more

 
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Death to Spreadsheets: STAQ Unifies Multiple Reports

By Don Willmott, AdExchanger -- The best-of-breed hodgepodge has created a giant puzzle for marketers, who must piece together various vendor reports to see a clear picture of ad campaign performance. “Publishers and marketers rely on third-party reporting to run their businesses,” said James Curran, CEO of STAQ, a systems integrator specializing in advertising technology. “They have multiple log-ins, multiple accounts, and multiple partners. All those UIs and platforms deliver reporting, but the data is siloed, so people go crazy cutting and pasting into complicated spreadsheets to get an overall view.” It’s an inefficient and time-consuming process. STAQ, which has raised $1 million in seed funding from angel investors and California-based investment firm The Hive ... Read more

 
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James Curran of STAQ Talks About Integrating The Ad Technology Bundle

James Curran has spent the last decade working in and building ad platforms. As former product and business development lead for Lotame’s Data Management Platform and a product manager for Advertising.com, James has seen a historical trend in the use of multiple ad platforms by companies and believes it points to where they will be taken in the future. His new company, where he serves as CEO and Co-Founder is called AdStaq, which he believes is the catalyst in making them working together. Read more

 
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AdTech startup STAQ will pay you $20 an hour to learn Ruby in Baltimore

Calling all would-be programmers: if you have between 20 and 40 hours a week to spare for the next three to six months, Mike Subelsky will pay you $20 an hour to learn Ruby programming. But you’ll have to come to Baltimore first, if you’re not already living here. Subelsky is the CTO of Staq, an advertising-tech startup with offices in Hampden that he cofounded just over a year ago. To accommodate STAQ's recent growth, he’s willing to hire several beginning programmers in temporary positions, start training them in Ruby development, and then put them in charge of building the core components of Staq’s technology, which will involve API development and web-scraping... Read more

 
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InvestMaryland semi-finalist STAQ raises $1M seed funding

STAQ, an InvestMaryland Challenge finalist and incubator-grown startup, recently raised $1 million in seed funding from The Hive, a California-based investment firm, the Baltimore Business Journal reported. Staq was founded in 2012 and developed at the Betamore incubator by CEO and co-founder James Curran. In a recent question and answer with MDBIZ News, Curran compared his product to Mint.com, except instead of aggregating all of a user’s bank account and loan information, it collect data from ad and media platforms. Read more