The State Of Programmatic CPMs - An Analysis

At AdExchanger’s Programmatic IO on October 15th in NYC, Matthew Goldstein presented an overhead analysis of the industry utilizing an anonymized data set fueled by’s STAQ Industry Benchmarks product. This compelling analysis covers the industry’s most important metrics, including the average CPMs of ad sizes, the performance of desktop over mobile, the market share of largest exchanges and much more!

STAQ’s Industry Benchmark product enables publishers to compare their own performance against the performance of their peers. With over 20 brand name publishers and $500m in annual revenue, this massive collection of data reveals incredible insights into the industry and can guide publishers to higher revenues!

Click Here To Download The Presentation