Our quarterly Top of the STAQ award is given to those who have shown extraordinary skills and effort in driving insights for their companies that increase performance and yield by leveraging automated reporting.
Our Q4 winner, is Feifan Chen - Manager, Global Commercial Data at The Daily Mail.
Feifan has leveraged STAQ to build out an incredible automated data set for The Daily Mail, spreading revenue driving insights across his organization. Since implementing STAQ to collect and unify reporting from their direct buyers, programmatic exchanges and analytics partners, The Daily Mail has seen a 250% increase in their revenue. Prior to this, reporting collection and analysis would take three hours a day and has since been reduced to 10 minutes - enabling their business teams to instantly receive the insights they need.
With the success of this approach in the U.S., This top 50 ComScore brand with over 200m unique visitors has adopted this data strategy globally, across the U.K., AU. and the rest of the world. Congrats Feifan!